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SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. MIT Sloan School of Management, Cambridge, Massachusetts, is one of the world’s leading business schools.

The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and impactful ideas are presented at life-size scale. The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.

Ideas Made to Matter are featured as inseparable from the innovative “minds and hands” that collaborated to create them. The three-dimensional cubes are designed with flexibility to enable content to be refreshed for continued engagement within the active, central space.