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SPD has enjoyed a 16-year relationship with The University of Southern California, and continues to develop successful, innovative projects with USC that build upon the USC legacy brand and enhance the student, visitor, and employee campus experience.

SPD was contracted by The University of Southern California to design the wayfinding and environmental graphics for the “heart” of the USC Campus. SPD designed the building identity, interior directional and directories, regulation signs, USC donor wall and accompanying plaques placed around center, an interior mural, as well as, the “windows on the world”, which showcases the impact that USC Alumni have had all around the world. The Ronald Tutor Center is two buildings connected by a breeze-way that covers 200,000 square feet. The center houses the Administration offices, Alumni Association, and a beautiful open air food court.

Additionally, SPD created the interior signage plan on Keck Hospital for the USC.