Working with a large project team, SPD created an environmental communications master plan for University Park at MIT. This 40-acre “neighborhood” located in the heart of Cambridge includes, retail, corporate – including several biotechnology companies, institutional, residential, recreational, public greenspace and parking facilities. The communication master plan elements include identification, information, direction, interpretive, regulatory, and creative story-telling elements designed to tell the history of the community through the lens of science and technology in equally serious and whimsical ways.

Related projects: MIT Math Department; MIT Sloan School of Management; MIT – Under the Dome