Branding
We collaborate with communities and clients to research and define their goals and stories and translate them into a unified branding, wayfinding, placemaking, and public art program. The branded components, from logos to landmarks, are strategically integrated into the environment to simplify wayfinding and provide a powerful sense of place, providing a positive experience for all users.
Guidelines & Standards
Logo Design
Naming
Storytelling
Vision and Strategy
- All
- Arts & Culture
- Civic
- Commercial
- Education
- Healthcare & Science
- Hospitality
- Mixed-Use & Retail
- Municipal
- Non-Profit
- Residential
- Restaurants
- Sports & Entertainment
- Transportation

Los Angeles Union Station

LAIYE

One City

La Plaza Village

Motor Cities National Heritage Area

Bingham

City of Worcester

Ballpark Village

Berklee College of Music

Waterside District – Branding

MIT Sloan School of Management

Fourth Street Live!

Sunset Media Center

Grammy Museum at LA Live

MIT – Civil and Environmental Engineering (CEE)

Kuntsevo Plaza

Worcester – Branding

Knife Pleat

Benedetto Restaurant

City of Everett

City of Lancaster

The Eddystone

California State Polytechnic University Pomona

Redondo Landing on the Pier

Scampo

Battle Road Byway

Kailua Village

Skyline College Brand

River Valley Transit

Better Together Forever

Fenway Health

Morongo Casino, Resort, and Spa

One Light Luxury Apartments

GIA

Roasting Plant

Tradesman Coffee Shop and Lounge

The Beverly Center

City Creek Center

Boston Architectural College

Fremont East District

Salem State University
