The Ronald Tutor Campus Center is at the ‘heart’ of the USC campus. As the university’s ‘town hall,’ the 200,000 sf center provides conference areas, admission center and theater, alumni association offices, student union, offices for student programs and organizations, lounges, entertainment facilities, dining, and retail all integrated around a dramatic open air plaza and food court. The comprehensive wayfinding system includes new identity and direction

signs, directories, and murals. It also includes an extensive donor recognition system accommodating over 20,000 donors.