Selbert Perkins Design created the district branding and wayfinding program for Kendall Center, in the heart of Kendall Square, “the most innovative square mile on the planet”. Our comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for three public parking garages, graphics for stairwells and a pedestrian alley, and a logo for the public roof garden. SPD is currently working on branding, wayfinding, and public art planning for 325 Main Street, which includes Google’s new offices, a multi-level public green space, roof garden, and new MBTA head house.