City Creek Center
Salt Lake City, Utah
City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded environment is elegant, engaging, and truly a landmark destination.
- Services: Branding, Logo Design
- Industry: Mixed-Use & Retail
- Region: USA West