Museum of Art History (MOAH)

Selbert Perkins Design partnered with the Lancaster Museum of Art & History (MOAH) in Lancaster, CA, to reposition and rebrand the institution, establishing a more inclusive, vibrant, and engaging presence.

Building upon an extensive community outreach process conducted in collaboration with the City of Lancaster, SPD developed a modern new logo, comprehensive brand guidelines, graphic standards, and verbal messaging elements. The resulting identity unifies MOAH’s digital presence, marketing collateral, merchandise, and environmental applications—celebrating art, culture, and community connection.