The Town of Winchester

Selbert Perkins Design created a new brand identity, strategy, and brand style guide for the Town of Winchester, Massachusetts. As a part of a greater evaluation of the Town’s image and positioning in the region, SPD worked closely with stakeholders and the public to develop the new brand and conducted an on-line survey which provided a range of voices the opportunity to engage with the process. In conjunction with external marketing partners, SPD also developed a branding strategy that supports Winchester’s new objectives for economic growth and positioning. The final brand, which was overwhelmingly selected by survey populations, draws from landmarks in the historic Boston suburb.