Waterside District – Branding

Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, amenities, and branded tenant signage for all of the food & beverage tenants.