Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development in Shenzhen, China — Retail Podium, Office Towers, Parks, and Parking. SPD’s master plan coordinates all aspects of the site work through a consistent identity, signage and wayfinding system in order to tie the project together, create clarity and unity, and facilitate circulation around and within the site, ensuring an efficient and pleasant experience.