SPD created the comprehensive branded signage & wayfinding master plan for the new 1,500,000 square foot, 65,000 seat stadium project that serves as a multi-functional venue for the Minnesota Vikings and the NFL, supporting a broad range of civic, community, athletic, educational, cultural, commercial, and entertainment activities. Gateways, interior and exterior signage and wayfinding, and dynamic signs reinforce the stadium brand, and create a fun and easy experience for all visitors.