After months of careful collaboration with community leaders, revised visual identity and brand standards were developed. Selbert Perkins created a bright new color palette and system of icons for the Marina-wide sign system, all inspired by the colors of the sea and sky. As a cost-effective measure, the aging and dated existing signage and wayfinding structures were retrofitted and refaced, and existing entrance signs were refreshed and repainted. An annual banner program was designed and implemented to develop an awareness of Marina del Rey and draw public attention to community events, services, and festivals, such as the annual “Discover the Marina”, the annual free public concert series, and the Coast Link – a water shuttle services that operate in the summer months.