Wayfinding signs, featuring public art, will give Worcester districts a sense of identity

By Melissa Hanson | mhanson@masslive.com

Driving around downtown Worcester, you may have noticed some new sleek, brightly-colored signs popping up.

These wayfinding signs are part of a project to add public art and a sense of identity to some of Worcester’s neighborhoods and popular locations.

As of right now, there are four district identifiers being installed: Shrewsbury Street, Washington Square, Salisbury Street and MLK Jr. Boulevard.

The identifiers were designed by Selbert Perkins Design. A sampling of the firm’s work for the city is on the SPD website, offering a look at a completed downtown district wayfinding sign.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer. A city spokesman said more identifiers will be installed this spring and summer. The spokesman did not have more information about how many identifiers would be installed in total or where those signs would be located.

Public art will be integrated into the base of each identifier. Once the artwork is installed, the city plans to release more information.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer.

Worcester City Hall, Worcester Common, and scenes in downtown Worcester on May 3, 2018.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer.

more…

Let's Collaborate

Selbert Perkins Design is an international design firm specializing in the integration of Branding, Wayfinding, and Placemaking that drives economic success for our clients.

Click Here

Related Projects

Affini-T Headquarters

Watertown, Massachusetts Selbert Perkins Design developed a cohesive wayfinding signage plan and branded environment for the Affini-T Headquarters at 100 Forge in Watertown, Massachusetts. The wayfinding signage program reflects the company’s brand identity, and the integrated graphics are designed to work with the building’s architecture. 100 Forge is a state-of-the-art, all-glass, nine-story, 165,600 square foot

Huntington Tower

Detroit, MI In collaboration with Neumann/Smith Architects and the Huntington Bank brand team, Selbert Perkins Design, developed a comprehensive environmental graphics and signage program for the company’s new Detroit headquarters. The Huntington Tower is located within the heart of Detroit’s Entertainment District. The modern building, which was specifically designed to complement the surrounding historic architecture, includes offices,

Urban Park at Kendall Center

Cambridge, MA Urban Park (UP) roof garden at Kendall Center is a three-level public space in the heart of “the most innovative square mile on earth” surrounding 325 Main, Google’s new office building. Selbert Perkins Design developed an experience master plan, envisioning the name, brand, wayfinding, and art for the public realm in collaboration with