Wayfinding signs, featuring public art, will give Worcester districts a sense of identity

By Melissa Hanson | mhanson@masslive.com

Driving around downtown Worcester, you may have noticed some new sleek, brightly-colored signs popping up.

These wayfinding signs are part of a project to add public art and a sense of identity to some of Worcester’s neighborhoods and popular locations.

As of right now, there are four district identifiers being installed: Shrewsbury Street, Washington Square, Salisbury Street and MLK Jr. Boulevard.

The identifiers were designed by Selbert Perkins Design. A sampling of the firm’s work for the city is on the SPD website, offering a look at a completed downtown district wayfinding sign.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer. A city spokesman said more identifiers will be installed this spring and summer. The spokesman did not have more information about how many identifiers would be installed in total or where those signs would be located.

Public art will be integrated into the base of each identifier. Once the artwork is installed, the city plans to release more information.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer.

Worcester City Hall, Worcester Common, and scenes in downtown Worcester on May 3, 2018.

These wayfinding signs have been installed in areas across downtown Worcester. Created by Selbert Perkins Design, more signs will go up in other Worcester neighborhoods this spring and summer.

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