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Summerfest Wayfinding is Ready to Rock!

SPD collaborated with Eppstein Uhen Architects (EUA)American Family Insurance and the Milwaukee World Festival, Inc. teams creating an experiential wayfinding and supergraphics masterplan for the renovation of the American Family Insurance Amphitheater. 

An experience at Summerfest – The World’s Largest Music Festival is a musically rich and immersive one. Attendees at the Amphitheater can expect to be immersed in the environmental graphics and notable lyrics from artists that have performed at the venue. The south ramp also features a Wall of Fame featuring notable past performers and generous donors to the renovation.

#summerfest #summerfestival #milwaukeeworldfestival#wayfindingsignage #signagedesign #placemaking #placebranding#selbertperkinsdesign

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