Selbert Perkins Design collaborated with Brisbin Brook Beynon Architects to design and implement a dynamic and comprehensive graphics, branding, and wayfinding master plan for the Vivint Smart Home Arena in Salt Lake City, Utah. The multipurpose facility is home to NBA’s Utah Jazz and plays host to different entertainment events. Components of the signage and wayfinding reinforce the Vivint SmartHome brand and facilitate the circulation of visitors, sports-fans, tourists, employees, and business professionals.