The new owners of the Sunset Millennium set out to rebrand and update the existing retail and mixed-use complex on the famous Sunset Strip. SPD developed a new project identity and logo, exterior graphics, retail tenant standards and update the subterranean parking signage system. SPD designed a vibrant, sunset colored project identity sign that emerges from the building exterior, and enhanced the pedestrian experience with rows of sunset colored LED lights that extend along the sides of the buildings. SPD also helped select new exterior paint color schemes and developed parking lobby graphics that represent the high fashion attitude of the project and the Los Angeles landscape.