SPD developed exterior monuments and an interior and exterior wayfinding system, to enhance the landmark Pacific Design Center – Los Angeles’ premiere designer showcase center. Large-scale sculptures – a 25-foot high lamp and chair reflect the nature of the home furnishings design industry and dramatically reinforce its landmark status with symbols that are instantly recognizable and can speak to an international public. In addition, SPD created a contemporary wayfinding system to enhance the experience at Pacific Design Center. SPD also created the simple, modern building identity signage for the Museum of Contemporary Art (MOCA) satellite museum also on the site. The integrated system provides a practical & dynamic guest experience. SPD has also designed and implemented interactive kiosks throughout the interior of the 1.4 million square foot showroom property to assist with wayfinding and providing information to the visitor.