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After careful collaboration with community leaders, a community identity, gateway system design and sign guidelines were created for public and private development for Marina del Rey, CA. An annual banner program was designed and implemented to develop an awareness of Marina del Rey and draw public attention to community events, services and festivals, such as the annual “Discover the Marina”, the annual free public concert series, and the Coast Link – a water shuttle services that operates in the summer months. Additional designs include a series of wind-disks for Marina del Rey’s Waterfront Walk, a little-known walking path that winds around the boat docks. The street banner system announced the waterfront walk from the street side, the wind disks act as a trailblazer to guide visitors along the path.