Selbert Perkins Design, in collaboration with HGA Architects, developed a comprehensive environmental graphics and wayfinding master plan for Kaiser Permanente’s Antelope Valley Medical Center (AVMC). The master plan analyzed paths of travel, projected patient experience, destination nomenclature, numbering strategies, holistic approaches to the patient wayfinding experience, and opportunities for landmarks, artwork, and site amenities. The master plan SPD and ex;t developed established the AVMC as an integrated experience environment that engages visitors, patients, staff and the community during all touchpoints of their journey.