For the non-profit, international leader in gemological education and research, SPD redesigned the corporate identity, letterhead system, and business collateral; established a graphic standards manual; created development pieces to promote GIA’s new world headquarters; and redesigned the quarterly Loupe-GIA World News, a tabloid which boasts the industry’s largest circulation. For GIA Alumni & Associates, SPD produced the quarterly In Focus magazine, membership brochures, and an annual membership directory. For GIA’s for-profit Gem Trade Laboratory, SPD is redesigning the identity, letterhead system, business collateral and stone grading reports that incorporate holograms to prevent altering or counterfeiting.