Selbert Perkins Design developed the communications masterplan, identity and environmental communications program for this mile-long retail and entertainment area at the heart of Disneyland in Anaheim, CA. The goal was to create a garden oasis in the middle of the theme park and dense urban environment. Elements included: the Downtown Disney logo; identification, direction, information, regulation and other sign types—including a variety of gateways and entry monuments; and building façade treatments.