Selbert Perkins Design, working with Boston Properties, designed landmark signage for 888 Boylston Street – a 17-story, 425,000 square foot office tower. The landmark is situated in the plaza adjacent to the Hynes Convention Center and reveals a new entrance to the Prudential Center shopping mall. The vibrant design reflects elements and takes cues from the most striking aspect of the building: 14 vertical-axis rooftop wind turbines.

SPD worked as an integral part of the project team committed to making 888 Boylston the most sustainable building in the city. Elements included in SPD’s work are the lobby directory and wayfinding directional signage throughout the building.