Selbert Perkins Design collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.
The $40 million mixed-use development re-imagines the former Waterside Festival Marketplace, with an iconic new vision as the community’s entertainment hub. The Market, a 30,000 s.f. dining and entertainment plaza, includes a unique collection of local restaurants including Starr Hill, Luk Fu, and Guy Fieri’s steakhouse.
The revitalized Waterside District will be the area’s new entertainment destination for performances, live music and events.