SPD developed the environmental communications master plans for NBC Universal and Universal Studios in Universal City, CA. These comprehensive master plans include the design, management and development of a dynamic system of environmental communications for periphery roadways, gateways, internal roadways, “the world’s largest parking structure,” pedestrian and bicycle pathways, waterways systems, construction phase graphics, and back-of-house systems. Site features include themed attractions, five hotels, recreation facilities, offices, and parking facilities.