Working collaboratively with LStar Ventures, SPD created the brand identity and logo for Union Point, the 1500-acre development that is transforming the Naval Air Station in Weymouth, MA into a vibrant, technologically advanced Smart City. Union Point’s flexible framework for mixed-use development includes: employment, 6 million sf of commercial space, over 2,800 residential units, sports and entertainment venues, educational and recreational use – all within a culturally rich, transit-oriented environment 20 minutes from Boston. SPD designed print and digital advertisements including animated banners for Gillette Stadium, event and environmental banners.