Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the WolfgangPuck restaurant. In collaboration with Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and revenue-generating billboards in the heart of The Sunset Strip. This captivating destination offers unrivaled luxury and artful environments, redefining the culture of hospitality.