MIT Sloan School of Management

Cambridge, MA

SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented at life-size scale.
The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.

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