SPD collaborated with the MIT Sloan School of Management, one of the world’s leading business schools, to redesign the school’s master logo and to create partner logos for the school’s programs. SPD designed an interactive lobby experience to bring the Sloan School’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the school’s diverse global community and impactful ideas are presented at life-size scale, with storytelling that reflects the vibrant pace of change, presenting real-world situations and settings.
SPD’s work included the co-branding of Centers, Initiatives and Offices, providing print and digital applications, and brand guidelines. SPD created a “brand book” to be used by MIT Sloan School leadership and by multiple departments for admissions recruitment, fundraising, cultivating partners, and supporting the School’s sense of community. SPD designed a full suite of admission program brochures and acceptance package for the four school programs. To promote Executive Education, SPD completed a custom, branded Executive direct mail “kit-of-parts” to be sent to Fortune 100 corporate leaders, with a companion website.