SPD was selected by the Las Vegas DOA & Project Architect (PGAL) as the Environmental Graphic Design consultant for the McCarran Terminal 3 project at McCarran International Airport. SPD’s scope included a comprehensive environmental communications system that encompassed both the exterior and interior of the new terminal. The sign system was designed with several dynamic sign components throughout the terminal for up-to-the minute terminal information and “infotainment”.
One of the project parameters for the project was that a passenger carrier could change gates at a moment’s notice so it was critical that dynamic signs were programmed to communicate constantly changing information. All static signs within the building were designed to be internally illuminated with LED to mimic the look and feel of the dynamic signs so the entire system would have a consistent design & color palette. The system was designed so that visitors to the airport could not visually see a difference between a dynamic and a static sign.