Selbert Perkins Design is collaborating with Ruben Esparza Design (RED) and Johnson Fain to design a Branded Environmental Graphics Master Plan for La Plaza Cultura Village — a mixed-use residential development in the heart of El Pueblo, in Downtown Los Angeles. The main components of this two-block landmark destination include residential housing, parking (approximately 700 spaces), as well as ground level retail (50,000 square feet) and public spaces. Communications elements designed in collaboration by the SPD/RED project team evoke the rich character, history, and Mexican-American heritage of La Plaza; weaving in storytelling elements to add to the dynamic flavor of this landmark Downtown Los Angeles destination. The project will open in June 2018.