• power and light district kansas city Power & Light District: Placemaking & Wayfinding Kansas City’s Future (5/14/2022) - From near desolation to thriving community, Kansas City has overcome the challenge faced by many of America’s great cities. Where once these centers of culture, community, growth and prosperity attracted those seeking a better life… […]
  • selbert perkins design passenger terminal magazine airport digital analog wayfinding placemaking hero Analog & Digital Wayfinding is Key to Airport Success (4/19/2022) - Imagine that you’re ready for your trip. Your family is with you, and you’re eager to head to the airport. But you’re anxious too. Where are you going? Where do you park? Where is the […]
  • selbert perkins design eddystone detroit restoration wayfinding placemaking branding hero Revitalization of District Detroit: The Eddystone (3/17/2022) - From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to […]
  • spd logos grid depth blur2 Branding is Essential: Part 1 (3/9/2022) - There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate […]
  • selbert perkins—design—university of utah u health—healthcare wayfinding placemaking hero u entrance Wayfinding & Signage is Vital to Healthcare: U Health – University of Utah (2/10/2022) - Since its beginning in 1905, the University of Utah Health, now U Health, has continued to expand in size and scope, and has grown to where it is consistently ranked #1 in quality in the […]
  • selbert perkins—design—long beach california wayfinding placemaking hero Wayfinding & Placemaking the City of Long Beach California (1/26/2022) - Great Cities must celebrate their legacy and reinvent for the future. Driving economic success in conjunction with creating a vibrant, safer and more enticing experience is the key to reinventing and revitalizing a city, making the city […]
  • selbert perkins—design—fulton county georgia courthouse wayfinding hero 1 Wayfinding a Courthouse: Fulton County, GA (1/16/2022) - As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while […]
  • selbert perkins—design—tama international airport epress—curbside dropoff pickup wayfinding hero Airport Innovation: Wayfinding Tampa International Airport (12/15/2021) - Almost since the dawning of commercial aviation, airports have faced the challenge of getting passengers onto their flights easier, faster and safer. With the constant rise in personal and business travel, combined with the stress […]
  • Rebranding of a City: Lancaster, California (12/2/2021) - One of the common challenges faced by cities and other municipalities is in attracting and growing its community. A thriving experience for residents and businesses alike is the cornerstone for sustainable growth and longterm viability […]
  • selbert perkins—design ucsd san diego university branded experiences placemaking wayfinding tapestry vertical 1 Wayfinding & Placemaking: Universities – UCSD (11/16/2021) - The hallmark of effective wayfinding and placemaking is measured in the results, as demonstrated by the people enjoying the spaces created. Wayfinding is much more than signage. It’s about understanding how people experience that space […]