Working collaboratively with LStar Ventures, SPD created the brand identity and logo for Union Point, the 1500-acre development that is transforming the Naval Air Station in Weymouth, MA into a vibrant, technologically advanced Smart City. Union Point’s flexible framework for mixed-use development includes: employment, 6 million sf of commercial space, over 2,800 residential units, sports and entertainment venues, educational and recreational use – all within a culturally rich, transit-oriented environment 20 minutes from Boston. SPD designed print and digital advertisements including animated banners for Gillette Stadium, event and environmental banners.

  • Union Point (website)
  • Union Point (logo)
  • Union Point (Boston Film Festival advertisement)
  • Union Point (digital banner advertisement)
  • Union Point (fanbook)
  • Union Point (styleguide)
  • Union Point (t-shirts)
  • Union Point - pole banners
  • Union Point (van graphics)
  • Union Point - pole banner (blue)
  • union point stadium animated banner2