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The San Pedro Waterfront Promenade is a long-term redevelopment project encompassing the Port of Los Angeles waterfront from the “bridge to the breakwater”. SPD developed the environmental communications master plan for phase I of the Port of Los Angeles’ new Waterfront Promenade.The master plan included a new branded identity, print and merchandise applications, pedestrian, vehicle and bike path signage system along a 12-mile trail, vehicle signage and a banner system on main corridor Harbor Boulevard, information signs along the historic Vincent Thomas Bridge, and various other environmental communications for the public boardwalk, gateway plaza, new parking sites, streetscape improvements and green space.