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SPD developed the multimedia brand communications master plan for MotorCities, the Automobile National Heritage Area, a 10,000-square mile area in Michigan that has been identified as a national heritage area by the U.S. Congress. SPD developed the regional identity as well as the complete brand communications master plan — including print, web, and environmental elements — to help visitors explore America’s Automobile Heritage.

  • Motorcities
  • Motorcities (entry signage)
  • Motorcities
  • Motorcities (exterior signage)
  • Motorcities (pamphlets)
  • Motorcities (brochure interior)