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SPD has enjoyed a 16-year relationship with The University of Southern California, and continues to develop successful, innovative projects with USC that build upon the USC legacy brand and enhance the student, visitor, and employee campus experience.

SPD developed the Interior Signage Plan for Keck Hospital of USC, located near Downtown Los Angeles. The hospital is approximately 543,981 GSF with 411-beds and includes clinical, administrative, and public spaces. The interior signage plan SPD developed reinforces the USC brand and integrates all the Keck Hospital building components to facilitate the circulation of patients, doctors, and visitors and result in a positive experience.

Additionally, SPD designed the wayfinding and environmental graphics for the Ronald Tutor Campus Center for the USC.

  • Keck Hospital USC (concierge station)
  • Keck Hospital USC (welcome signage)
  • Keck Hospital USC (timeline wall)
  • Keck Hospital USC (timeline wall)
  • Keck Hospital USC (welcome station)
  • Keck Hospital USC (concierge station)
  • Keck Hospital USC (concierge desktop)