SPD created the exterior and interior signage and wayfinding program for the 2.3 million sf Dallas Cowboys Stadium in Arlington, TX. Influenced by the franchise’s brand identity and legendary history, the signage and wayfinding design immerses fans in the Cowboys brand experience while successfully navigating them through the largest domed stadium in the world.

  • Dallas Cowboys wayfinding sections
  • Dallas Cowboys wayfinding seating overhead
  • Dallas Cowboys wayfinding seating
  • Dallas Cowboys winning drive display
  • Dallas Cowboys halfback pass display
  • Dallas Cowboys winning drive display
  • Dallas Cowboys mural