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SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.

  • City of Worcester – gateway pylon
  • City of Worcester – gateway pylon
  • City of Worcester – district gateway pylon
  • City of Worcester – wayfinding signage
  • City of Worcester – kiosk
  • City of Worcester – district signage
  • City of Worcester – district signage
  • City of Worcester – sub-brand Icons