In collaboration with the Boston Architectural College (BAC), Selbert Perkins Design created a new identity and visual language based on the strategic positioning of “experience, learn, grow, become.” With the goal of repositioning the BAC in the market and increasing brand recognition, SPD helped to rename the college to encompass the school’s two parallel disciplines — the College of Architecture and the College of Interior Design — and developed a comprehensive brand communications program to support the new positioning: a logo, stationery system, search piece, viewbook, merchandising, and advertising.

The integrated print communications program — featuring imagery and colors that reflect the progression of the educational experience — successfully brands the BAC, with an equal emphasis on both college programs, and positions the BAC as a leading architectural and design college.