SPD collaborated with Bingham for over 10-years to develop and roll-out a comprehensive, strategic, marketing and branding communications master plan. SPD conducted in depth market analysis and research to reposition this dynamic and innovative international law firm. SPD developed a distinctive new identity reflecting Bingham’s dynamic, innovative, and confident personality. The identity was then applied to a comprehensive branded communications system fusing print, digital, environmental, and merchandising elements, and carried throughout a humorous marketing campaign.The results confirm Bingham’s visionary leadership and confident personality, redefining the law firm within the industry.

  • Bingham (stationery)
  • Bingham (environmental signage)
  • Bingham (office signage)
  • Bingham (illuminated signage)
  • Bingham (conference room signage)
  • Bingham (Sidebar Cafe)
  • Bingham (environmental signage)
  • Bingham (recruiting materials)
  • Bingham (booklet)
  • Bingham (advertising)
  • Bingham.com (homepage)
  • Bingham (intranet)
  • Bingham ("Big Picture" website)
  • Bingham (holiday card)
  • Bingham (holiday card)
  • Bingham (merchandise)