SPD created the comprehensive Branded Signage & Wayfinding Master Plan for the 1,500,000 square foot, 65,000 seat Stadium project that serves as a multi-functional venue for the NFL, as well as for a broad range of civic, community, athletic, educational, cultural, and commercial activities. Included in the project are interior & exterior sign systems, gateways, wayfinding, dynamic signage, and more – that reinforce the brand, facilitate the circulation of visitors, sports-fans, tourists, employees and business professionals.

SEGD’s feature article Ice Cool: US Bank Home Stadium Wayfinding explores SPD’s solution to a monumental design challenge.