In collaboration with The Madison Square Garden Company, Brisbin Brook Beynon Architects, and House & Robertson Architects, SPD developed the signage and wayfinding master plan for the $100 million revitalization of the iconic Forum. Built in 1967, the Forum’s rich music heritage includes legendary performances from Elvis Presley, the Jackson 5, and the Rolling Stones, to name a few.

The team re-imagined the landmark entertainment venue as a world-class performance space to offer an elevated guest experience complete with state-of-the-art technology and amenities. SPD’s comprehensive signage and wayfinding master plan respects the Forum’s historic architecture, successfully facilitates circulation throughout the venue, and prepares it for the future as a new Los Angeles landmark.