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SPD collaborated with a design team including Cesar Pelli, Gensler, MGM Design Group, and Daniel Libeskind for this 66-acre mixed-use development. The bulk of SPD’s work was concentrated in the Aria Casino, the 61-story, 4,004-room gaming resort in the heart of the development.

SPD completed an extensive environmental graphics master plan to move crowds around 16 restaurants, 10 bars and lounges, a 150,000 square-foot casino, 300,000 square feet of meeting space, an 80,000 square-foot spa, a 215,000 square-foot pool deck, a 10-story parking garage and the Viva ELVIS™ Cirque du Soleil Theatre. SPD strategically developed a signage and wayfinding plan to not only help visitors navigate the complex space, but to also enhance the brand image and experience.

With six LEED Gold certifications, CityCenter is one of the largest sustainable communities in the world, showcasing the harmony between upscale hospitality and green design. Environmental graphics were designed to reflect CityCenter’s sophisticated brand identity, incorporating the architectural color palette while meeting the desire to utilize sustainable material and processes.

In total, more than 7,000 signs were designed and installed – each utilizing aluminum, reclaimed wood and low voltage, LED illumination.